Devices > Bluetooth Device Tracker Blog

Apple Dominating the TWS Shipments in 2021

by Ville-Petteri Ukonaho | Mar 17, 2022

  • Apple is still the main vendor in the TWS devices and sets the benchmark for others.
  • To make it in the high- or premium-tier innovation is needed. Features are already trickling down from premium to this tier. If vendor can innovate, the high-tier is the best tier to enter, as there is less competition, than in Premium tier.

  • Mid-tier is often the entry point for newcomers thus it has the largest number of vendors. It is a good starting point to see how the market reacts to newcomers.
  • Entry tier has second largest number of vendors, but quality is not necessarily the best in this segment. Most of the devices in this segment are sold in emerging markets in India, Africa etc.
Clients of our Bluetooth Device Tracker (BDT) service can learn more about the TWS market and which vendors led in which price-tier from this report : Global Bluetooth TWS Shipments, Revenues and ASP by Price Tier by Vendor : Q4 2021


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