We notice this week that several
Bluetooth earbud players in the
emerging India market have been offering fairly steep pricing
discounts on some of their top
models.
Infinity (JBL),
BoAt, Boult, and PTron, for example, have been discounting retail prices online by up to 70-80%. Big cuts. Many sold out fast. A screenshot, from Amazon India, is shown below.
Does this mean a
price war is breaking out among mass-market brands with entry or midrange models? India has a national holiday coming up on Jan 26, 2022, so there will no doubt be
promotions around that window. Whether these big price cuts can be
sustained for the rest of the year remains to be seen.