We notice this week that several Bluetooth earbud players in the emerging India market have been offering fairly steep pricing discounts on some of their top models.

Infinity (JBL), BoAt, Boult, and PTron, for example, have been discounting retail prices online by up to 70-80%. Big cuts. Many sold out fast. A screenshot, from Amazon India, is shown below.

Does this mean a price war is breaking out among mass-market brands with entry or midrange models? India has a national holiday coming up on Jan 26, 2022, so there will no doubt be promotions around that window. Whether these big price cuts can be sustained for the rest of the year remains to be seen.