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TWS Headsets: Technologies is Being Pushed Down in Price Tiers

by Ville-Petteri Ukonaho | Dec 22, 2021

TWS headsets have become the bestselling segment in Bluetooth Headsets in 2019 thanks to AirPods. 

  • The TWS segment is expected to grow at approximately 34% CAGR (2020-2026) whereas total CAGR in the stereo segment is 28%.
  • While Apple is the segment leader, many other vendors have entered the TWS segment and competition on price and features is growing more intense.
  • More and more advanced features is being introduced to devices outside premium category.

  • Audio quality features, in particular noise cancelation and Active Noise Cancelation (ANC) are two of the most popular features and the features are slowly making their way to devices outside premium segment.
  • Spatial audio has emerged as one feature vendors are now implementing after Apple, Sony and Samsung have made it popular.
  • Water resistance and wireless charging case are highly popular features. Differentiating on features is a keyway for vendors to stand out in an increasingly crowded market segment.

Clients of Strategy Analytics Bluetooth Device Tracker service can learn more from the report Global Bluetooth TWS Headset Sales by Technology Forecast to 2026



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