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TWS: JBL and Others Will Challenge Apple in 2022

by Ville-Petteri Ukonaho | Dec 13, 2021

Apple leads in TWS shipments but rising stars like boAT, JBL and Edifier will challenge the top vendors in 2022.
Bluetooth TWS headsets will reach 500 million in 2022. Apple continues to lead but its market share is shrinking.
Biggest markets are Asia Pacific, North America, and Western Europe but there is a lot of untapped potential in other regions.



India is the fastest growing country and competition is intensifying. Dozens of vendors are already offering products in the market.
Growth is driven by vendors that are omitting 3.5mm plug even from lower end devices thus driving people to wireless headsets.


Clients of Strategy Analytics Bluetooth Device Tracker service can learn more from the report Global Bluetooth TWS Shipments Forecast by Region to 2022.



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