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As Bluetooth Speaker Sales Grow, Top Regions Change

by Ken Hyers | Dec 09, 2021

Bluetooth Speaker sales have grown steadily over the last two decades. From millions to tens of millions in annual sales, to now, hundreds of millions, demand for Bluetooth speakers globally have grown steadily.

North America and Western Europe showed strongest demand for Bluetooth speakers. But as the price of Bluetooth-only speakers steadily fell, their accessibility to consumers in more markets grew.  Asia Pacific is now the most important market, by sales, for Bluetooth speakers.

BT Speakers by Region Forecast

But more sophisticated Bluetooth speakers, with additional connectivity such as WiFi and more features such as AI, pairing, ability to charge other devices and other abilities are creating a wider market at many different price points for Bluetooth speakers.

Strategy Analytics Bluetooth Device Tracker (BDT) service examines the fast growing Bluetooth speaker market in the new report Global Bluetooth Speaker Sales Forecast by Region and Type to 2026. Clients of BDT can access the report here.
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