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Jabra enhances its TWS portfolio with new Elite-series products

by Ville-Petteri Ukonaho | Aug 31, 2021

Jabra launched its next generation TWS earbuds on the 31st of August 2021. The Elite 7 Pro, Elite 7 Active and Elite 3 are a great addition to the lineup.

The star of the show is naturally the 7 Pro which will be the new flagship of the lineup. In the new 7 Pro Jabra has enhanced the call quality in windy situations with new advanced Voice Pick Up (VPU) sensor in each bud calling the solution Jabra MultiSensor Voice™. The system automatically activates when in windy situations and the VPU sensors use bone conduction technology to transmit users voice via vibrations to cancel wind and other disruptive noise.

Naturally the new TWS also comes with state of the are ANC technology much like all other devices in the premium tier. HearThrough technology is Jabra’s version of the transparency feature that is coming strongly to premium headsets. Both technologies are fully adjustable with the accompanying app from the phone. Within the app user will have an equalizer and other sophisticated functions to adjust listening profile the way they like.

Jabra has miniaturized the 7th generation flagship by 16% and managed to squeeze weight to only 5.4g giving users a lightweight and comfortable experience. Despite miniaturization Jabra has managed to get 9 hours of listening time from the headset with one charge and additional 26 hours from the wirelessly chargeable case. On top of all, the device has IP55 rating against sweat and dust and Bluetooth Multipoint to connect to multiple devices at once. Overall Elite 7 Pro is a worthy competitor to other premium TWS earbuds on the market. MRSP stands at US$199.

Elite 7 Active has many of the same functionalities as the 7 Pro including adjustable ANC and HearThrough. The device is coated with unique Jabra ShakeGrip™ technology, that helps keeps the earbuds in users ear, even if sweating a lot. It lacks the advanced MultiSensor Voice technology that 7 Pro has but increases IP rating to IP57. MRSP stands at US$179.

Elite 3 is the most affordable of the trio with MRSP of US$79. With that price Jabra has removed ANC but is leaving HearThrough making Elite 3 compete nicely with similarly priced competition. The device Is a solid piece that complements the lineup nicely. The Elite 3 has a 7-hour battery life, and an additional 28 hours are provided with the case. Device has the same IP55 rating as the 7 Pro.

Overall the devices will enable Jabra to stay at the forefront of TWS market. However competition is not standing still either. Jabra is currently 12th in overall TWS shipments but third in premium segment. More and more advanced features are being pushed to lower tiers intensifying the competition. Premium tier vendors need to fight against Apple and its next generation AirPods coming out soon.

Our Bluetooth Device Tracker clients have front row seats to the latest data about the TWS and Bluetooth headset market.

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