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TWS to Drive Bluetooth Headset Revenue Growth of 17% in 2021

by Ken Hyers | Aug 26, 2021

As parts of the world have emerged, unevenly, from a pandemic-induced shutdown in 2021, it is becoming clear that demand for Bluetooth headsets remain strong.

Pre-Covid-19, Bluetooth headset sales and revenue saw a meteoric rise in 2019, and defying early expectations, continued to record very strong year-on-year growth in 2020 globally.

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The concern, entering 2021, was that those sales might taper off as consumers, sated with headsets purchased in the prior two years, particularly as they shifted to WFH, would shift spending elsewhere. That has not been the case.

With 2/3rds of the year gone it is clear that consumer spending on Bluetooth headsets remains strong. TWS headsets, as they have been for the past several years, are the mainstay of the industry, growing ever stronger.  While Apple continues to lead the way, there is clearly plenty of room for vendors such as Samsung, Bose, Jabra, Xiaomi and newcomers such as Realme and BoAt.

Strategy Analytics predicts global Bluetooth headset wholesale revenues will grow by 17% annually in 2021.  Growth will rise even more in 2022.  Factors driving this growth include a resumption of more "normal" life for some, a return to travel for others. In addition, a more prosaic reason for new sales is that TWS headsets purchased in 2019 are already reaching the end of their effective lifespans as batteries weaken and they require more frequent recharges; the average lifespan of a TWS headset is just 18 months.

The long-term outlook for the Bluetooth headset market also looks bright. New technologies and falling ASP mean that volumes will steadily rise.

To learn more about the Bluetooth headset market, clients of our Bluetooth Device Tracker service can read the report Global Bluetooth Headset Revenue Forecast to 2026.
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