Electric Vehicles

 

Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change? 

 

To help address those questions our research starts from the bottom-up. Covering everything from semiconductors (Including silicon carbide & gallium nitride) to battery technology and on the road vehicles, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles. 

 

This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.

 
 

OEM Hybrid and Electric Vehicle Strategies

Several auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.


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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.


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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.


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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.


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Electric Vehicle Research

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UX Innovation Research Recap - March 2021
Chris Schreiner walks you through the latest research from the  UX Innovation Practice , including designing for connected devices and services, digital wallets, in-vehicle commerce, Alexa in the car, interest in electric vehicles, and Tesla's new gear shift.

Report | 31/03/2021 Chris Schreiner | Automotive

Volkswagen Creates Nimble Connectivity Platform in the Face of Feeble Demand
portfolio, Volkswagen has more work ahead connecting electric vehicles and safety systems while trying to solve the consumer interest challenge. This Insight examines Volkswagen’s latest suite of connected services and the automaker’s connected car strategy in the U.S. market more broadly. Automotive Multimedia and Communications (AMCS) Volkswagen

Report | 01/09/2020 Roger Lanctot | Automotive

Hertz Positions Itself as EV Rental Pioneer with 100K Tesla Order, Uber Partnership
://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/interest-in-bevs-is-small-but-mighty https://www.forbes.com/wheels/features/electric-cars-overview/ https://www.forbes.com/wheels/features/electric-cars-overview/ https://www.reuters.com/business/autos-transportation/us-automakers-say-they-aspire-up-50-ev-sales-by-2030-sources-2021-08

Report | 28/10/2021 Nicole Schlosser | Automotive

Lithium Battery Demand In Electrified Powertrains - Data File
24 66 113 180 329 542 1,018 1,585 2,193 3,060 4,662 6,324 7,395 7,905 8,109 8,219 8,307 29.2% Full Hybrid 0 0 0 0 307 568 1,001 1,551 1,816 2,110 2,388 2,265 2,384 2,751 2,962 3,213 3,247 3,242 3,218 3,193 7.5% Plug-In Hybrid 0 0 0 1 39 116 209 284 437 651 696 996 1,789 3,105 4,416 5,402 5,825 6,277 6,621 6,748 42.4% Battery Electric 0 5 80 101

Report | 01/11/2021 Kevin Mak | Automotive

Lithium Battery Demand In Electrified Powertrains - Data File
Hybrid 0 0 20 24 66 113 180 329 541 1,017 1,606 2,232 3,698 4,976 6,159 7,313 8,245 8,877 9,187 35.4% Full Hybrid 0 0 0 0 307 568 996 1,542 1,802 2,076 2,347 2,174 2,540 2,793 2,709 2,764 2,861 3,020 3,132 3.3% Plug-In Hybrid 0 0 0 1 39 112 289 454 699 1,210 1,646 1,992 3,188 4,349 5,579 6,635 7,402 7,987 8,560 32.1% Battery Electric 0 5 80 101 159

Report | 05/11/2020 Kevin Mak | Automotive

Presenter - Automotive Electronics System Demand - April 2019
Significant Changes Battery Electric Vehicles; LDWS & Distance Warning Conclusions April 2019 Copyright 2019 © Strategy Analytics, Inc. 2 2 Methodology Definitions & MetrixLive Links April 2019 Copyright 2019 © Strategy Analytics, Inc. 3 Based on car & light vehicle production by maker platform (source: LMC Automotive) Based on OEM

Report | 30/04/2019 Ian Riches | Automotive

Dashboard - Automotive Electronics System Demand - April 2019
Penetration Rate System M$ by Product 5 Battery Electric Vehicle vs. Plug-In Hybrid System Demand Dashboard - Apr 2019 Product 1 Product 2 Year 1 Year 2 Year 3 Analysis & Rank Year Data Type Auto Select Copyright © Strategy Analytics 2019 Although great care has been taken to ensure the accuracy

Report | 30/04/2019 Ian Riches | Automotive

Appendices - Automotive Electronics System Demand - April 2019
0.0 0.0 0.0 0.0 0.0 Brazil South America Brazil Agrale SA Chassis Brake Systems Vehicle Stability Control (ESP) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Brazil South America Brazil Agrale SA Chassis Steering Active Front Steering 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Brazil South America Brazil Agrale SA Chassis Steering Electric Power Steering

Report | 30/04/2019 Ian Riches | Automotive

Main Data Tables - Automotive Electronics System Demand - April 2019
by the vehicle manufacturer to the system vendor for the entire system, including all necessary mechanical, electric and electronic components. ECU ASP: The amount of the above price that is accounted for by the electronic control module for the system. Systems: Full system definitions can be found on the System Definitions tab near the

Report | 30/04/2019 Ian Riches | Automotive

Automotive Semiconductor Demand Forecast 2017 - 2026
vehicle lights (e.g. front fogs) are simply switched on/off when a vehicle is making a turn, based on input from the steering angle sensor and turn signals. – AFS (Dynamic): Essentially the old "Adaptive Front Lighting (Dynamic)" category for (mainly Xenon based) systems where electric motors are used to direct the light beam of "swiveling" units

Report | 28/05/2019 Chris Webber | Automotive

Tier 1 Vendor Regional Design Center Database
Fukuchiyama BluE Nexus (Aisin/ DENSO) SYS only Powertrain only eAxles (integrated electric motor, inverter and transmissions) for hybrid powertrains and electric vehicles Japan Japan Aichi Anjo Apr-19 BorgWarner SYS only Powertrain only Emission Control, Engine Cooling, Timing Systems, Turbochargers Brazil Brazil São Paulo Itatiba Apr-13 CLOSED by Jan

Report | 20/10/2021 Kevin Mak | Automotive

Tier 1 Vendor Regional Design Center Database
Energy SYS only Powertrain only Battery for EV and Hybrid Japan Japan Kyoto Fukuchiyama BluE Nexus (Aisin/ DENSO) SYS only Powertrain only eAxles (integrated electric motor, inverter and transmissions) for hybrid powertrains and electric vehicles Japan Japan Aichi Anjo Apr-19 BorgWarner SYS only Powertrain only Emission Control, Engine Cooling

Report | 23/04/2021 Kevin Mak | Automotive

Tier 1 Vendor Regional Design Center Database
Formerly KWest Blue Energy SYS only Powertrain only Battery for EV and Hybrid Japan Japan Kyoto Fukuchiyama BluE Nexus (Aisin/ DENSO) SYS only Powertrain only eAxles (integrated electric motor, inverter and transmissions) for hybrid powertrains and electric vehicles Japan Japan Aichi Anjo Apr-19 BorgWarner SYS only Powertrain only Emission Control

Report | 12/10/2020 Kevin Mak | Automotive

Battery as a Service: Haven’t We Been Here Before?
NIO has recently launched its “BaaS” or “Battery as a Service” – NIO Power may be spun-off in the future, but its purpose is to offer charging and battery swapping services to owners of electric vehicles – and not just NIO ones. NIO Charging Points, Battery Swapping Station and Mobile Valet Charging Van (Source

Blog | 24/08/2020 Kevin Mak

Tier 1 Vendor Regional Design Center Database
Energy SYS only Powertrain only Battery for EV and Hybrid Japan Japan Kyoto Fukuchiyama BluE Nexus (Aisin/ DENSO) SYS only Powertrain only eAxles (integrated electric motor, inverter and transmissions) for hybrid powertrains and electric vehicles Japan Japan Aichi Anjo Apr-19 BorgWarner SYS only Powertrain only Emission Control, Engine Cooling

Report | 20/04/2020 Kevin Mak | Automotive

 

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