Electric Vehicles


Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change? 


To help address those questions our research starts from the bottom-up. Covering everything from semiconductors (Including silicon carbide & gallium nitride) to battery technology and on the road vehicles, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles. 


This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.


OEM Hybrid and Electric Vehicle Strategies

Several auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.

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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.

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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.

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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.

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Electric Vehicle Research

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North American Connected TV Advertising Forecast
) Autonomous Vehicles Apps App Use Metaverse, Augmented and Virtual Reality Smartphone Model Tracker Connected Mobility Consumer Sentiment Analytics PriceTRAX Secondhand Bundle Benchmarking Smart Speakers and Screens TV Streaming Platforms Bluetooth Device Tracker Electric Vehicles Service new service name new service name new service name new

Report | 01/08/2022 Michael Goodman | Media & Services

Enterprise Metaverse Market 2014-2027
Consumer Sentiment Analytics PriceTRAX Secondhand Bundle Benchmarking Smart Speakers and Screens TV Streaming Platforms Bluetooth Device Tracker Electric Vehicles Service new service name new service name new service name new service name DocInfo Titile Enterprise Metaverse Market 2014-2027 (Title) Author David

Report | 22/07/2022 David MacQueen | Media & Services

2022 Infotainment Report: Radio Needs to Look Beyond Usage to Avoid Drifting Into Complacency
trends. Relevant Reports Executive summary Overview In 2021, AM/FM radio daily usage shows signs of recovery in the West, thanks to the increased number of commutes enabled by the pandemic easing and companies incentivising the return to the office. Whilst in the US streaming has recovered by the same ratio, in-vehicle daily streaming

Report | 19/05/2022 Diana Franganillo | Automotive

Automotive Semiconductor Vendor 2020 Market Shares
, SRAM and DRAM memories. SA estimates automotive revenues are split approximately 60% memory and 30% SoCs, 10% other IC. • Fuji Electric and Mitsubishi Electric, with sales to automotive primarily driven by sales of high-power devices for electric vehicle powertrains. • Automotive LED opto device vendors including Osram, Nichia, Lumileds

Report | 20/04/2021 Asif Anwar | Automotive

Cockpit Domain Controllers - 2021 Update
their next-generation vehicle platforms, for example electric vehicles, while still maintaining legacy architectures in many models. Cockpit domain controllers represent a major change in E/E architecture, so this isn’t a change that many OEMs are making lightly. In addition, many automakers (such as Volkswagen) are interested in being

Report | 29/03/2021 Greg Basich | Automotive

Cockpit Domain Controllers - 2021 Update
Strategy Analytics’ view, the cockpit domain controller market is set to grow steadily over the next few years. Automakers are often selecting this type of ECU for their next-generation vehicle platforms, for example electric vehicles, while still maintaining legacy architectures in many models. Cockpit domain controllers represent a major change

Report | 29/03/2021 Greg Basich | Automotive

Automotive Semiconductor Demand Forecast 2018 - 2027
(11.7%), and Power (10.6%).  Opto growth is driven by high-power LED headlamps, new interior ambient LED lighting deployment and high- voltage opto-isolators in hybrid and pure electric vehicles.  MPU/DSP/SoC driven largely by the demand for high performance processing in ADAS applications and high- end infotainment.  Power growth will be

Report | 27/05/2020 Asif Anwar | Automotive

Global Mobile Media Forecast: 2017-2027
1. Title Wireless Media 1. Title Global Mobile Media Forecast: 2017-2027 1. Title Wireless Media Market Data   Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile soc...

Report | 13/10/2022 Nitesh Patel | Media & Services

2021 Infotainment Report - Game Isn't Over Yet for In-Car Radio
the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles. Diana has over 15 years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries

Report | 03/06/2021 Diana Franganillo | Automotive

Environmental Sensors: Vendor Database
equipment for numerous industries Yes MEAS AST First Sensor Yes Yes Yes Industrial, Smart buildings ~89,000 $14.9bil (2021) Solutions that power electric vehicles, aircraft, digital factories, and smart homes. Innovation that enables life-saving medical care, sustainable communities, efficient utility networks, and the global communications

Report | 31/05/2022 Diane O'Neill | UX Innovation

Automotive Instrument Clusters: Moving Towards Cockpit Integration and 3D Displays
ruggedized designs, and in the Japanese “kei” car market, in favor of more conventional gauge clusters. Sectors promoting solid state clusters include electric vehicles. The mass market in Europe and China is moving strongly towards solid state. Also, increasing competition between auto makers are also raising demand for distinctive looking cluster

Report | 29/05/2020 Kevin Mak | Automotive

China's Dual Credit Policy - Winners and Losers in 2020
plans to invest 150 billion RMB ($23.14 billion) in the smart electric vehicle industry in the next five years. Its first model, Avatar 11, built on the CHN platform, was unveiled in November 2021. The new mid-size SUV will offer a 700km range and will be eligible for 200kW fast charging. According to its chairman Zhu Huarong, Chang’An aims

Report | 14/02/2022 Julia An | Automotive

Compound Semiconductor Industry Review: January-March 2021
billion (about EUR 20 million) to acquire its stake in the SiC specialist to step into the electric vehicle power semiconductor market. Yes Power Technix was founded back in 2017 by R&D experts who have more than 10 years of experience in developing SiC power semiconductors, and it has since secured 23 patents through continuous R&D. 05

Report | 27/05/2021 Eric Higham | Components

Smart Home Service Packages and Pricing - Europe - December 2021
building codes and regulations: • Flowsafe smart water valve and water monitoring solution • Whole Home mesh Wi-Fi, featuring TP-Link’s Deco mesh Wi-Fi devices • EV (electric vehicle) Charging – Smartzone website: https://smartzone.ie Click here to return to the top of the company profile section. 3.10 Somfy Provider: • Somfy, a French

Report | 23/12/2021 Jack Narcotta | Devices

Consumers and the Connected Car: Delivering Integration, Seamlessness, and Contextualisation
interested in receiving walking directions once offboard. • Whilst Americans are slightly more concerned than Western European and Chinese about traffic conditions, the latter are more concerned about finding a parking slot once the destination is reached. • Vehicle payments are gaining some more momentum in the US and China, but for different use

Report | 31/08/2021 Diana Franganillo | Automotive


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