Electric Vehicles


Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change? 


To help address those questions our research starts from the bottom-up. Covering everything from semiconductors (Including silicon carbide & gallium nitride) to battery technology and on the road vehicles, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles. 


This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.


OEM Hybrid and Electric Vehicle Strategies

Several auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.

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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.

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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.

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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.

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Electric Vehicle Research

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India: More Automakers Launching Connected Services to Compete
of features available, as well as introducing features that are customized for the Indian market. Electric Vehicles (EV) are also expected to drive the automotive software market in India. The government is actively pushing the case of EVs in India. This has resulted in several OEMs, launching EVs in India, such as Tata launching the

Report | 24/05/2021 Richard Robinson | Automotive

Powering Shared Mobility: A Deeper Look at the Software Companies Behind the Scenes
and Volkswagen partnered to provide on-demand electric vehicle fleets for fans and visitors at nine cities during the Euro2020 European Football Championship. Hofer Landbus Service In 2019, door2door partnered with regional taxi operators to create an on-demand local transportation option to residents of the Hof district of Bavaria, Germany

Report | 27/08/2020 Ben Lundin | Automotive

Audioburst Brings Searchable Digital Radio to the Auto Industry
. Audioburst arrives at a particularly precarious time for in-car radios. The AM band has been deleted from some electric vehicles available in North America and the FM band is under threat from the growing array of competing content sources including satellite and streaming. Contributing to the dashboard radio confusion is the absence of a standard

Report | 26/02/2021 Roger Lanctot | Automotive

2022 Car Companion Apps: Value for Money Still Lacking
research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles. Diana has over 15 years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries. Prior to joining Strategy

Report | 03/03/2022 Diana Franganillo | Automotive

Semiconductor Foundry Trends: 2022
-node. We expect wafer pricing strength to continue in 2022 as foundries invest heavily. A firm wafer pricing will help foundries support their high capital expenditures. We believe that the unprecedented semiconductor demand is driven by secular mega-industry such as AI, 5G, ADAS, electric vehicles, metaverse, crypto ASICs and high

Report | 11/02/2022 Sravan Kundojjala | Components

Automaker Mobility Activities Tracker
%20Group%20today%20confirmed%20they%20are,%2C%20Electric%2C%20Shared)%20future. Canoo Canoo New Concept Electric Mobility (Bikes, Cars, Infrastructure) Canoo United States December-20 Canoo reveals new delivery vehicle ahead of stock exchange debut https://www.theverge.com/2020/12/17/22179588/canoo-delivery-vehicle-nasdaq-spac-merger-listing-public

Report | 20/01/2021 Ben Lundin | Automotive

Automotive Cameras: More Demand, More Performance
some demand for mirror-replacement camera systems to enhance aerodynamics in electric vehicles and thus increase driving range, as well as to raise ADAS performance. • Camera processing is starting to take place in centralized architectures to realize sensor fusion and more accurate perception, with image signal processor vendors now

Report | 13/12/2022 Kevin Mak | Automotive

Amazon, Tesla, Uber aaaaand DoorDash
since announced plans to add 100,000 electric vans in partnership with EV startup Rivian. This is at a time when FedEx and UPS are reporting severe shortages of delivery vehicles during a pandemic which has many shoppers browsing from home. Amazon’s delivery-centric culture – offering same-, one-day deliveries – was perfectly

Blog | 07/12/2020 Roger Lanctot | Automotive

Beyond Communication, Silicon Photonics Is Penetrating Consumer and Automotive Applications
industry is becoming extremely excited about the potential in sensing applications. Automotive platforms are generating significant interest as that industry evolves toward more electric vehicles, more sophisticated ADAS (Advanced Driver Assistance Systems) capabilities and full autonomation. After being hard hit by COVID, the automotive industry

Report | 23/09/2022 Eric Higham | Components

China: Automotive Startups' Intelligent Cockpit and Connected Services Innovations
company's global and regional headquarters and offices are listed below: Exhibit 2-1 NIO’s headquarters and centres Location Functions of the facility Shanghai Global headquarters Hefei China headquarters, R&D for production vehicles, and advanced manufacturing Beijing Global R&D centre for software Nanjing Electric drive system

Report | 24/03/2022 Kevin Li | Automotive

IAA 2021 Munich - Android Automotive, 5G Dominate Debuts
-Tech battery- electric also marked the production debut of Google’s Android Automotive OS for Renault with its OpenR Link multimedia system. In Vehicle UX © Strategy Analytics 2021 All Rights Reserved | www.strategyanalytics.com 5 2. OEM Announcements Unsurprisingly, with the rapidly approaching ICE phaseouts coming among

Report | 17/09/2021 Edward Sanchez | Automotive

Compound Semiconductor Industry Review: July - September 2022
-Aug-22 4.3.7 Magnachip Unveils Third Generation MOSFETs Magnachip Semiconductor announced today that the company has introduced its third- generation 200V Medium Voltage (MV) MOSFETs for Light Electric Vehicles (LEV) motor controllers and industrial power supplies. To maximize energy efficiency in power devices, Magnachip's new 200V MOSFETs

Report | 04/11/2022 Eric Higham | Components

Automotive Semiconductor Industry Performance Snapshot: Q3 2021
electric vehicle traction inverters. The company expects to exit 2023 with a $1 billion run rate for SiC products. Automotive represented 33% of onsemi’s revenues in the third quarter, with the electric vehicle segment driving demand for SiC and Si IGBT products with long- term supply arrangements translating to committed revenues for EVs to ramp

Report | 24/11/2021 Asif Anwar | Automotive

Location Platform Benchmarking Report: 2021
. • Growing consumer and legislative demand for environmentally friendly electric vehicles (EV). • Falling levels of car ownership and rising demand for mobility services, particularly in cities. New vehicles with built-in navigation are becoming standard and will provide an opportunity for growth for in-vehicle navigation suppliers. Furthermore

Report | 20/04/2021 Nitesh Patel | Media & Services

Time for a Car Radio Mandate
refuses to turn it on. It is time for a Federal mandate requiring radio reception in cars and on smartphones. Such a mandate may seem unnecessary in a world where all cars already come with built-in FM radios (some electric vehicles lack AM signal reception due to interference issues) as do all Android phones. The argument is that an AM/FM reception

Blog | 16/04/2020 Roger Lanctot | Automotive


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