Electric Vehicles


Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change? 


To help address those questions our research starts from the bottom-up. Covering everything from semiconductors (Including silicon carbide & gallium nitride) to battery technology and on the road vehicles, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles. 


This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.


OEM Hybrid and Electric Vehicle Strategies

Several auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.

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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.

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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.

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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.

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Electric Vehicle Research

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China: Automotive Policy Tracker Database 2022
intelligence, V2I, electronic vehicle plate identification Set up the development goals for artificial intelligence standard system in 2021 and 2023 Defined the system architecture and standard framework of artificial intelligence Foused on data information plaform for intelligent trasportation, vehicle to road network, electric vehicle plate recognition etc

Report | 06/06/2022 Kevin Li | Automotive

2022 Automated Driving: US Skepticism Continues to Wane
Report Author Bio As Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice, Diana Franganillo is responsible for leading the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles

Report | 25/07/2022 Diana Franganillo | Automotive

CES 2021: Key ADAS and Autonomous Driving Take-aways From the First Virtual CES
equipped with a powerful electric drive with quattro: two permanent magnet synchronous motors, one on each axle, deliver torque to all four wheels as needed. Autonomous Vehicles © Strategy Analytics 2021 All Rights Reserved | www.strategyanalytics.com 10 The Audi e-tron GT Concept has a 94kWh battery as standard, a two-speed gearbox, a rear

Report | 27/01/2021 Mark Fitzgerald | Automotive

Consumer Satisfaction with In-Car Touchscreens: Winds of Optimism from the East
/reports/report-detail/user-experience-benchmark-bmw-i3 https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/ux-evaluation-volvo-xc40-recharge-full-electric-22my https://www.strategyanalytics.com/access-services/devices/mobile-phones/emerging-devices/reports/report-detail/global-smartphone-display-size-forecasts

Report | 21/10/2021 Diana Franganillo | Automotive

User Experience Evaluation: 2020 Peugeot e-208
list. Some filters for POI type are provided, but even with a “travel” filter, important travel-related POIs such as “electric vehicle station” are buried beneath such POIs as “camping ground.” http://www.strategyanalytics.com/ http://screensstudio.com/ Copyright © Strategy Analytics 2021 | www.strategyanalytics.com

Report | 28/01/2021 Derek Viita | Automotive

CES 2021 Media Day: Automotive Industry ADAS & Autonomy Announcements
to electric powertrains and ADAS systems. This new division is the latest in a series of announcements between different parts of the software value chain of Bosch on the race to develop autonomous and connected vehicle technologies. The challenge for Bosch and indeed all other suppliers seeking to sell software for the core functions of

Report | 12/01/2021 Mark Fitzgerald | Automotive

Should TOPs be Top of Your List When Choosing an AV Processor?
-robotics-blog/the-end-of-starsky-robotics-acb8a6a8a5f5 ii Evaluation of EVs energy consumption influencing factors, driving conditions, auxiliaries use, driver's aggressiveness - https://www.mdpi.com/2032-6653/6/1/112 iii Update on electric vehicle costs in the United States through 2030 - https://theicct.org/sites/default/files/publications

Report | 19/08/2020 Ian Riches | Automotive

Automotive Semiconductor Vendor 2019 Market Shares (re-issue)
and DRAM memories. SA estimates is automotive revenues are split approximately 60% memory and 30% SoCs, 10% other IC.  Fuji Electric and Mitsubishi Electric, with sales to automotive are primarily driven by sales of high power devices for electric vehicle powertrains.  Automotive LED opto device vendors including Osram, Nichia, Lumileds

Report | 18/05/2020 Asif Anwar | Automotive

Automotive Semiconductor Vendor 2019 Market Shares
and DRAM memories. SA estimates is automotive revenues are split approximately 60% memory and 30% SoCs, 10% other IC.  Fuji Electric and Mitsubishi Electric, with sales to automotive are primarily driven by sales of high power devices for electric vehicle powertrains.  Automotive LED opto device vendors including Osram, Nichia, Lumileds

Report | 27/04/2020 Asif Anwar | Automotive

Automotive Connected Mobility - Global Car Sharing Market Overview & Forecast Report - H2 2019
city. Automotive Connected Mobility (ACM) Copyright © Strategy Analytics 2019 | www.strategyanalytics.com 5 of 35 Volvo is another OEM with success in car sharing, through its Sunfleet and M Mobility brand in Sweden. VW also has made major movements in the car sharing industry, announcing a deployment of 1,500 electric vehicles in

Report | 09/12/2019 Ben Lundin | Automotive

Automotive HUD: Augmented Reality Solutions Drive Market Growth
and heat; An issue especially on electric vehicles where excessive power consumption can decrease vehicle range. • User experience – what to display and where? Calibration, ghost images, Driver viewpoint alignment , eye fatigue • Driver monitoring system (DMS) - Head tracking, not pupil tracking needed, less sensitive – can use current

Report | 23/05/2022 Mark Fitzgerald | Automotive

Strategy Analytics AV UX Index: July 2020
In-Vehicle UX www.strategyanalytics.com July 2020 Derek Viita Tel: 617-614-0772 Email: DViita@strategyanalytics.com Report Snapshot In proprietary and independent research over the past 6 years, Strategy Analytics has evaluated at least 3 dozen different automated parking/driving assistants on 3 continents

Report | 30/07/2020 Derek Viita | Automotive

Processors for Autonomous Driving Platforms: Powering Artificial Intelligence
battery thermal management system. However, excessive power consumption by processors can also reduce electric vehicle range and performance driving the adoption of efficient silicon that delivers processing power without large power consumption. Copyright © Strategy Analytics 2020 | www.strategyanalytics.com 16 of 86 3

Report | 12/06/2020 Mark Fitzgerald | Automotive

Prospects for China’s PHEV Market
. In Strategy Analytics EV/HEV Technologies Supply & Fitment Database, the various developers and suppliers of the electric motor-generators for all hybrid vehicle model that has been assembled and is being planned for future production are available. All the OEMs have hybrids planned in their electrification portfolio, focusing

Report | 14/02/2022 Julia An | Automotive

ADAS Supply & Fitment Database
area that the driver requires. AEBS Advanced Emergency Braking System - braking system to avoid or mitigate a frontal collision at low speeds, but (on this database) not linked to a full Adaptive Cruise Control system. Mandated on European trucks Blindspot Affecting many vehicles, a blind spot is where the driver cannot see despite the aid of rear

Report | 17/08/2022 Kevin Mak | Automotive


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