Optimize your user experience


While digital transformation brings opportunity to the marketplace, it also increases competition and complexity. To cut through the noise you need to understand the behaviour and motivations of your customers like never before. Each pain point is a chance to turn things around. Using our extensive expertise in observing and research, coupled with deep knowledge of technology and trends, we get you ready to take advantage of as-yet untapped opportunities.


Benchmarking & Validating The User Experience

Benchmark and validate the user experience of your product to drive feature development, enhance usability and user satisfaction, and feed into marketing communications related to product superiority.

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Device Performance Testing

The ability to accurately measure the real world performance of your products requires a trusted partner who can expertly replicate user behavior. Determining a range of factors from battery life to audio quality, Strategy Analytics has wide ranging tools to assess your products’ performance.

Device Performance Testing Battery Life Verification

Qualitative Research Capabilities

UXIP helps clients meet customer needs, develop usable solutions and deliver compelling user experiences through proprietary research capabilities. Our researchers are highly experienced in user interview and observational research techniques within the intelligent home, in-vehicle and mobile contexts.

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Customer Sentiment Analytics

Consumer Sentiment Analytics offers a powerful platform and set of methodologies for gathering, standardizing and analyzing buyer feedback in any language on any consumer product or service. Track and analyze consumer ratings and feedback on your products. 

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How we immerse ourselves in your customer's world

We help you answer the only question that matters: ‘what do my customers want?’

Define your opportunity

Define your opportunity

With our world class research tools: persona development, use case definition, ethnographic inquiry, design ideation and deep knowledge of technology trends, we can spot what you’re looking for. 

Develop your concept

Develop your concept

To build a strong concept and value proposition you’ll need our concept testing, prototype evaluation, storyboarding and wireframing as well as our sought-after best practice guidelines. 

Assess your user experience

Assess your users’ experience

Does it meet their need? That’s the deciding question and you’ll find out with our usability testing, experience benchmarking, performance testing and satisfaction analysis. 

UX Innovation Research

We publish on-going independent research in three areas:

Digital Health Strategies

A 360-degree Perspective on the Emerging Digital Health Ecosystem


Podcast: UX Soup

Explore UX Soup

User Experience Evaluation: Tesla Smart Summon

Strategy Analytics conducted a user experience evaluation of the Smart Summon automated “valet” feature from Tesla.

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UX Innovation Research Recap

Chris Schreiner walks you through the latest research from the UX Innovation Practice.

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Webinar Replay: Trends in Communication and Information Sharing

Zoom has dominated video communication platforms during COVID-19 for both social and business needs. But what is next? SA’s User Experience Strategies service reviews recent research on trends in communication from the micro level to the macro."

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Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
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