User Experience StrategiesUser Experience Strategies

User Experience Strategies

Xbox One The Rise of the Media Console

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Report Summary:

The Xbox One console is an all-in-one media and gaming device, providing consumers with a compelling user experience as well as seamless transition and interaction between their digital devices and the larger TV screen. The ability to use voice and gesture control via the Xbox Kinect feature, provides consumers with a more fluid and easy method of navigating its app filled menu – the answer consumers have been looking for to eliminate the more cumbersome smart TV remotes. The abundant amount of apps, services and value-added features the Xbox One offers, like ‘Snap,’ Game DVR, Xbox OneGuide, App Channels, Cross-platform Search, SmartGlass and Play To, not only provides users with a more captivating gaming experience, but also a more interactive media experience. Strategy Analytics believes that TV and media device manufacturers as well as TV service providers, have the opportunity to learn from and adopt different aspects of the Xbox One to provide consumers with a more compelling user experience.

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