The Virtual Reality (VR) industry will surpass $10Bn in revenues globally by 2022. This growth will be driven by the creation of compelling experiences that allow the user to Experience, Preview, and Escape reality. However, current VR experiences lack the context required for real engagement with the medium.
This report presents Strategy Analytics’ User Experience Strategies observational research into the needs, behaviors and expectations of future VR users. Based on this research, recommendations are provided for delivering the most compelling VR experience.