User Experience Strategies

UXS Technology Planning Report: Virtual Reality

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Report Summary:

The Virtual Reality (VR) industry will surpass $10Bn in revenues globally by 2022.  This growth will be driven by the creation of compelling experiences that allow the user to Experience, Preview, and Escape reality.   However, current VR experiences lack the context required for real engagement with the medium.

This report presents Strategy Analytics’ User Experience Strategies observational research into the needs, behaviors and expectations of future VR users.  Based on this research, recommendations are provided for delivering the most compelling VR experience.

Table of Contents

Executive Summary 
Introduction and Methodology  5
User Profiles 8
In-Depth Persona: Early Premium VR Adopters
Use Cases 27
Capability Comparisons 41 
Physical Design Trends
HMI Trends 58
Revenue Opportunities: Consumer Perceptions  73
Critical Success Factors 77 
Appendix: Spec Comparisons


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