User Experience Strategies

UXS Technology Planning Report: Video




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Report Summary:

Across competing SVOD services, content reigns supreme which puts the UX emphasis on content access and discovery. In the case of newly emerged live streaming TV services UI (and DVR) will be crucial to success considering the content can be equal across all services. Social media is continuing to emerge and impact consumer video behavior both in terms of content discovery and consumption.
This report presents Strategy Analytics’ User Experience Strategies observational research into the needs, behaviors and pain points of consumers regarding video consumption. Based on this research, recommendations are provided for delivering the most compelling video experience – across all platforms and devices.


Table of Contents

Executive Summary 3
Introduction and Methodology 9
SVOD Capabilities Comparisons 12
Benchmarks of Select Current Offerings 17
Video User Personas 36
Current Use Cases & Behaviors 40
Emerging Behaviors & Use Cases 52
Internet-Video Adoption 68
Current Pain Points 73
Monetization Models for Video 88
Critical Success Factors 94
HMI Trends 109
The Future of Video 119
Conclusions 125
UXS Contacts 131

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