User Experience StrategiesUser Experience Strategies

User Experience Strategies

US & Western Europe: Live TV is Still King



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Report Summary:

It is inevitable that consumers will continue to use multiple TV/video services to complete their TV/video experience.  And, as the competition increases with new, cheaper players offering original and varied content as well as new compelling features and experiences, it will become even more difficult for TV/video services to remain top-of-mind. Respondents in the US and Western Europe who subscribe to/use both cable/satellite TV and OTT VOD are more likely to watch live TV on a daily basis as well as spend more time each day watching live TV, than any other TV/video content evaluated. However, the younger generation has begun to see value and compelling experiences of OTT VOD services, making them their go-to for TV/video. For the younger generation, expectations to control the TV/video content they consume have been driven by OTT VOD services like Netflix and Hulu Plus providing TV/video anytime, anywhere and on any device.
Table of Contents

3.1     Most Recent Use  7

3.1.1       US  7

3.1.2       UK  8

3.1.3       France  9

3.1.4       Germany  10

3.2     Frequency of Use  11

3.2.1       US  11

3.2.2       UK  12

3.2.3       France  13

3.2.4       Germany  14

3.3     Time Spent Watching  15

3.3.1       US  15

3.3.2       UK  16

3.3.3       France  17

3.3.4       Germany  18

4.1     Most Recent Use  20

4.1.1       US  20

4.1.2       UK  21

4.1.3       France  22

4.1.4       Germany  23

4.2     Frequency of Use  24

4.2.1       US  24

4.2.2       UK  25

4.2.3       France  26

4.2.4       Germany  27

4.3     Time Spent Watching  28

4.3.1       US  28

4.3.2       UK  29

4.3.3       France  30

4.3.4       Germany  31

5.1     Most Recent Use  33

5.1.1       US  33

5.1.2       Western Europe  34

5.2     Frequency of Use  35

5.2.1       US  35

5.2.2       Western Europe  36

5.3     Time Spent Watching  37

5.3.1       US  37

5.3.2       Western Europe  38

8.         Appendix: Respondent Profiles  43

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