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Author: Monica Wong
Publication Date: Mar 10 2016
Pages: 26
Report Type: Report, Word

 User Experience Strategies



Understanding Behaviors and Motivations of Phablet Owners



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Report Summary:

Phablet owners are driven to buy devices with larger screens due to the enhanced multimedia and productivity experiences offered.  The average phablet owner uses their device for longer per day than the average non-phablet owners.  While the trade-off to having a device is generally seen as worthwhile, there are improvements that can be made around the UI and HMI of phablets, especially when it comes to one-handed interactions.


Table of Contents

  • 1. Executive Summary 4
  • 2. Introduction 6
  • 3. Phablet Purchase Motivations 7
    • 3.1 Previous Device Issues 7
  • 4. Phablet Current Usage 8
    • 4.1 Phablet Usage Behaviors 8
    • 4.2 Phablet Usage 9
    • 4.3 Phablet Applications 10
    • 4.3.1 Apps that work well 10
    • 4.3.2 Apps that work poorly 11
    • 4.4 Phablet Productivity 11
  • 5. Phablet Size Trade-offs 13
    • 5.1 Phablet Experience 13
    • 5.1.1 Phablet Size Issues 13
    • 5.1.2 Phablet Issues vs Motivations 14
    • 5.1.3 Adaptive UI Features 14
    • 5.2 Phablet in Hand 15
    • 5.2.1 Phablet Hold vs Old Phone 15
  • 6. Phablet: Accessories 17
    • 6.1 Phablet Phone Case 17
    • 6.2 Tablet 17
    • 6.3 Smart Watch 18
  • 7. Phablets: Advantages and Disadvantages 19
    • 7.1 Main Advantages 19
    • 7.2 Main Disadvantages 19
  • 8. Phablet Owner Profile 21
    • 8.1 Phablet Penetration 21
    • 8.2 Gender 22
    • 8.3 Age 22
    • 8.4 Employment 23
    • 8.5 Technology Attitudes 24
  • 9. Implications 26
  • 10. Analyst Contacts 27

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