User Experience StrategiesUser Experience Strategies

User Experience Strategies

Smartphone Vendors Must Lead on Foldable Device Use Cases



Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

The excitement around the announcement of foldable smartphones from Samsung and Huawei dominated discussions at MWC 2019.  As a long-awaited ‘shot in the arm’ for the smartphone market, foldables will excite leading edge early adopters who are keen for a bold new type of device after many cycles of incremental improvement.  However, a number of barriers must be overcome if mainstream segments are to adopt foldables in the longer run.  The most important of these is the current lack of differentiated use cases.  While prices will come down and designs will improve, we believe that vendors must focus on giving mainstream segments a compelling reason to adopt this technology.



For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: