Author: Christopher Dodge


Publication Date: Sep 27 2018


Pages: 32


Report Type: Report, PowerPoint



 User Experience Strategies

Smartphone Shifts: Increase In Acceptance for Larger, More Colorful Phones




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Report Summary:

This report presents Strategy Analytics’ User Experience Strategies research into size and color preferences for smartphone owners.

Though black and silver are still most preferred, the preference gap between these two colors and other colors is decreasing, especially as rose gold gains traction atop the preference list for certain regions.

Also changing are the acceptance levels for larger-displayed smartphones across all regions surveyed, which present new challengers for smartphone OEMs to optimize one-hand usage and deploying more advanced HMI.


Table of Contents

Introduction and Methodology   2
Smartphone Color Preference  4
Smartphone size Preference  15
Analyst Contacts  28
Appendix: Survey Demographics   30


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