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Author: Diane O'Neill


Publication Date: Oct 17 2017


Pages: 20


Report Type: Report, PowerPoint



 User Experience Strategies

Smart Speakers: Owners, Intenders & Satisfaction




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Report Summary:

Strategy Analytics’ User Experience Strategies service conducted a web survey of smart speaker owners and intenders in the US, Europe, China and India. Demographics of these consumers are presented. Purchase intention in China and India is high for first time consumers. But, current owners of smart speakers in the US and Western Europe are more likely to replace their current speaker in the next 2 years than those who have not purchased one at all. Overall, consumers are more satisfied with Amazon Echo than Google Home.

Table of Contents

Executive Summary

Introduction and Methodology

Smart Speaker Owner & Intender Profiles

Smart Speaker Current Ownership & Satisfaction

Conclusions

Analyst Contacts

Appendix: Survey Demographics

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