User Experience StrategiesUser Experience Strategies

User Experience Strategies

Smart Speaker Personas: Better Understanding of Who Owns & Who Wants to Buy

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

This report presents Strategy Analytics’ User Experience Strategies research into the user personas of both smart speaker owners and intenders.

While the US is still the largest market worldwide for smart speakers, most purchase intention is found in China with the number of intenders doubling in the US, and almost doubling in China since 2017.

Though several barriers still stand in the way of transitioning “intenders” to “owners”.

Table of Contents

Introduction and Methodology  2
Smart Speaker Owner Profiles  4
Smart Speaker Intender Profiles  15
Conclusions & Implications  19
Analyst Contacts  21
Appendix: Survey Demographics  23

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: