User Experience StrategiesUser Experience Strategies

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Author: Kevin Nolan
Publication Date: May 16 2012
Pages: 18
Report Type: Report, Word
User Experience Strategies

Slow Connected TV Interfaces Inhibit App Store Exploration

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Report Summary:

Connected TV app stores are giving consumers the opportunity to browse, select and download apps to their connected TV for the first time. This report highlights the user experiences of six connected TV owners in the USA and presents results from a survey of 210 connected TV owners. Our analysis suggests that there is a high level of interest in connected TV and in using some of the apps that are available through the online stores. However, the general user experience is poor and overall satisfaction with the interface is low, particularly due to the slow speed with which the interface reacts to user requests. This report examines experiences and identifies recommendations for offering a more user friendly interface to facilitate app search and download.

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