User Experience Strategies

Mobile Health & Fitness Apps Need to Provide Smart Recommendations

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Report Summary:

Consumers are relying on their mobile health and fitness apps to help them support a healthier lifestyle and make smarter choices in their lives.  However, the experience is far from perfect, with many consumers having to seek out more than one health/fitness app to accomplish their goals.  There remains a strong opportunity to provide more useful recommendations based on consumer behaviors.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Selecting Health and Fitness Apps
  4. Consumer Health and Fitness Behaviors
  5. Pain Points
  6. Data Shown Should be Useful, Easy to Digest and Provide Recommendations
  7. Importance of Health & Fitness App Features
  8. Conclusions
  9. Analyst Contacts
  10. Participant Profiles

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