User Experience StrategiesUser Experience Strategies

User Experience Strategies

Mobile Gaming User Behaviors and Opportunities



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Report Summary:

Mobile gamers are looking to their smartphones first and foremost for their gaming experiences, turning their backs on their dedicated gaming consoles. Mobile gaming allows for quick and efficient gaming without waiting for loading times, and the majority of compelling games available are free to the users. As users are discovering games through word of mouth referrals and social networking, mobile gaming creators need to focus on these avenues for creating awareness and promoting their games. Furthermore, creating incentives for users to download, leave reviews, and refer friends could help to promote awareness and establish a solid rank on app stores’ “Top” categories.

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