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User Experience Strategies

Mobile Gaming Use Plateaus in 2015, Can Pokémon Go and Similar Games Reignite the Desire?

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Report Summary:

After experiencing continued increases in frequency of use year after year from 2009, regular mobile gaming has levelled off.  However, with the strong emergence of Pokémon Go in to users’ hands this year, the desire for mobile gaming may have been reignited.  For the majority of mobile gaming, for respondents in both the US and Western Europe, playing over Wi-Fi is the most common source while average mobile gaming session length lasts more than 10 minutes.


Table of Contents

1. Executive Summary
2. Introduction
3. Mobile Gaming Behaviors
    3.1 Reported Frequency of Use of Mobile Games
    3.2 Wi-Fi Most Common Connection Mode for Mobile Gaming
    3.3 More than Half of Mobile Game Sessions Last Longer than 10 Minutes
4. Barriers for Consumers to Pay for Mobile Games
5. Conclusions
6. Analyst Contacts
7. Participant Profiles

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