Author: Chris Schreiner


Publication Date: Jan 29 2015


Pages: 6


Report Type: Insight, Word



 User Experience Strategies

Microsoft Windows 10: The User-Centric Operating System?




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Report Summary:

On 21st January 2015, Microsoft unveiled the latest iteration of its Windows Operating System - Windows 10. The launch provided glimpses into the roadmap the company is taking to encourage disenfranchised Windows users back into the fold after the challenges it faced with Windows 8 and the competition that has seen its share of the smartphone and tablet OS market dwindle to single figures. With Windows 10 – an extensible OS that works across multiple platforms – Microsoft claims to have created an OS with a UI that scales to the unique characteristics of each different hardware platform. New features include Cortana – a computerized virtual assistant, a new browser dubbed “Project Spartan” which offers a consistent user experience across devices while leveraging the strengths of each one (such as the ability to annotate web pages with a stylus on tablets) and HoloLens – an Augmented Reality (AR) visor that could disrupt the nascent Virtual Reality market. With Windows 8, Microsoft alienated a proportion of its historic user base by encouraging them to adopt Microsoft’s vision of what an OS should be. With the introduction of Windows 10, has Microsoft finally delivered an OS with the flexibility to align with the needs of the individual user?


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