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User Experience Strategies

Long Battery Life Most Important Feature Priority for Indian Mobile Phone Owners

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Report Summary:

In India, consumers rated a long battery life the most important feature to have when selecting between devices, followed by Wi-Fi and the camera. In terms of relative importance, a long battery life and the camera feature received the highest importance through point allocation. Both genders in India rated a long battery life to be the most important feature overall. Micromax, Motorola, Nokia and Samsung owners attributed the highest points towards a long battery life, while Apple owners placed the highest points towards the hi-definition display.
Table of Contents

1. Executive Summary 
2. Introduction 
3. Feature Priority - Importance 
4. Feature Priorities 
     4.1 Device Feature Priorities Overall 
     4.2 Device Feature Priorities by Age 
     4.3 Device Feature Priorities by Gender
     4.4 Device Feature Priorities by Brand 
5. Conclusion 
6. Analyst Contacts 
7. Participant Profiles

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