User Experience Strategies

Key Motivating Factors to Subscribe to/Use TV/Video Services in China: Video Quality, Ease of Use and Content Available

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Report Summary:

The threat to cable/satellite TV lingers as cheaper OTT VOD services continue to enter the market with value-added features. For Chinese consumers, video quality, ease of use and the variety of content available will be key motivators to adopt and/or continue using TV/video services. Ease of accessibility, anywhere and on any device – two motivating factors to subscribe to an OTT VOD service for the majority of respondents in China – will be crucial to adding value to cable/satellite TV services and encourage adoption over OTT VOD services.

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3.1     Age  6

4.1     Age  9

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