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User Experience Strategies

India Mobile Video Behaviors: Streaming Over Wi-Fi Most Common Source



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Report Summary:

Streaming video on mobile phones is done almost as frequently as watching side loaded video content in India. However, users with unlimited data plans are reporting more frequent mobile video streaming than those with limited data plans. For the majority of video consumption, streaming over Wi-Fi is the most common source of video being consumed; with more than half of respondents who reported their average mobile video session lasts 11 to 30 minutes. With the mind-set that consumers in India can find video sources for free elsewhere, less than one-quarter of respondents indicated they pay any amount for a video service subscription.
Table of Contents

1. Executive Summary 3
2. Introduction 4
3. Indian Mobile Video Behaviors 5
    3.1 Reported Frequency of Use of Mobile Video Services 5
    3.2 Wi-Fi Most Common Connection Mode for Viewing Mobile Video 6
    3.3 The Mobile Phone: Slowly Moving Away From Just Quick Video Viewing Sessions 7
4. Barriers for Consumers to Pay for OTT Video Subscriptions 9
5. Conclusion 11
6. Analyst Contacts 12
7. Participant Profiles 13

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