User Experience StrategiesUser Experience Strategies

User Experience Strategies

How People with Sight Loss Travel: User Needs, Technology Use & Pain Points



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Report Summary:

Strategy Analytics spoke with people in the sight loss community and examined transport experiences, needs, pain points, technology use, and opportunities for technology to help as this community navigates the world of transportation. 

Using simulation exercises, ethnographic research and interviews with stakeholders, semi-structured exploratory interviews were developed and virtually conducted with legally blind people in the UK, US and Australia. Experience maps (a type of journey map) were put together to help designers in the technology space understand the needs of someone with sight loss when it comes to travel and the opportunities for technology to help.

Experience maps highlighting experiences, pain points, behaviors and opportunities are included for buses, trains/subways, planes, and ride hailing. Given the open-ended nature of walking, an experience map is not provided and is replaced by a more general overview of needs.


Table of Contents

Who Are People with Sight Loss?
Navigating with Sight Loss – Walking
Experience Maps: A Bus Trip
Experience Maps: A Train Ride
Experience Maps: A plane Ride
Experience Maps: Ride Hailing
Conclusion


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