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User Experience Strategies

How Older Adults Adapted to Technology Due to COVID-19



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Report Summary:

A “silver economy” is emerging - where products and services will need to be geared more towards seniors.
Strategy Analytics conducted multiple surveys of seniors in May and June 2020, combined with online focus groups with seniors in the UK and US. They were asked to talk about their relationship with technology before and during the pandemic, along with their likelihood of use of various products and services post-COVID-19.

Specific areas where seniors will more readily accept technology are discussed, along with recommendations for delivering solutions geared toward seniors.

Table of Contents

  1. Introduction and Method
  2. Technology Adoption: Senior Attitudes
  3. Impact of COVID-19 on the Needs of Older Populations
  4. Social Needs
  5. Shopping Needs
  6. Hobbies
  7. Medical Needs
  8. Interest in Apps for COVID-19 and Health
  9. Impact of Technology Exposure on Attitudes & Behavior 
  10. Conclusions & Recommendations
 

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