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Author: Paul Brown


Publication Date: Dec 22 2016


Pages: 18


Report Type: Report, Word



 User Experience Strategies

H1 2016: Smartphone Size Preference Remains Stable at 5.0 to 5.3 Inches




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Report Summary:

In the first half of 2016, US and UK smartphone users were most likely to be interested in purchasing a device with a 5.3” or 5.0” display.  Males showed a preference for larger devices than females, while Android owners preferred larger devices than Apple owners.  The majority of respondents opted for a prototype that had a larger display than their current phone.



Table of Contents

1. Executive Summary
2. Introduction
3. Overall Size Preference
    3.1 Size Preference over Time
4. Purchase Intention
    4.1 Smartphone Size Preference by Country
    4.2 Smartphone Size Preference by Gender
    4.3 Smartphone Size Preference by Current Phone
    4.4 Size Preference by OS
5. Smartphone Thickness Preference
6. Conclusion
7. Contacts
8. Appendix A: Respondent Profile

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