User Experience StrategiesUser Experience Strategies

User Experience Strategies

Chinese Video Service Providers Attract Users with Self-Produced Content

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Report Summary:

This report presents the findings of Strategy Analytics’ study into mobile video service users in China, investigating their behaviors and preferences of consuming video content across multiple devices. The smartphone and computer are the most used devices for watching videos. While participants are most likely to watch short video content on a smartphone, they watch longer content such as movies and variety shows, more often on a computer. Consumers tend to use multiple video service providers across devices among which Youku and iQiyi are the two most popular.

Table of Contents

3.1     Smartphone Video Source  10

4.1     Bullet Curtain  14

4.2     Subscription  16



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