User Experience Strategies

Chinese Consumer Awareness and Interest in High-Resolution Audio

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Report Summary:

More than half of survey respondents in China are certain or think they know the term high-resolution audio.  Male respondents and early technology adopters show greater awareness, interest, and willingness to pay for HRA and will most likely be the leaders in early adoption going forward.  While smartphone manufacturers look to differentiate themselves from their competition in areas outside the camera, implementing technology that can easily upscale low-res and compressed audio files to high resolutions can soon become drivers for purchase for audiophiles.

Table of Contents

1. Executive Summary
2. Introduction
3. Consumer Awareness of High-Resolution Audio
4. Consumer Interest in High-Resolution Audio
5. Consumer Willingness to Pay for High-Resolution Audio
6. Conclusions
7. Analyst Contacts
8. Participant Profiles

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