User Experience Strategies



Availability of Free Music Online Hinders the Adoption & Use of Paid Mobile Music Services



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Report Summary:

Issues associated with cost – either the outright monthly costs or notion that users can obtain the music they want for free elsewhere – are the biggest barriers to paying for a music service.  Furthermore, mobile music file sharing apps continue to discourage consumers to pay for music; though this has the potential to be overcome by reducing the monthly costs of music streaming services and providing more payment options.  OEM-branded mobile music services have the potential to reduce device brand churn if free, no-ad services are offered and pre-installed on smartphones.


Table of Contents

1. Executive Summary
2. Introduction
3. Attitudes Towards Paying for Music Services
4. Are Mobile Music File Sharing Apps Disrupting Music Behavior?
5. OEM-Branded Mobile Music Services Can Help Prevent Churn
6. Conclusions
7. Analyst Contacts
8. Participant Profiles

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