User Experience Strategies Report

Covid-19 Research

User Experience Strategies

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Author: Kevin Nolan
Publication Date: Sep 30 2016
Pages: 53
Report Type: Report, Word

Apple TV (4th Generation) Attempts to bring the Smartphone Experience to the Big Screen with the Siri Remote

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Report Summary:

The 4^th generation Apple TV has not only streamlined the TV/video experience, but also brought aspects of the smartphone experience to the big screen with the addition of the Siri Remote and value-added features. Overall, 23/25 survey respondents are satisfied with their Apple TV, with 16/25 very satisfied. The Siri Remote provides fluidity to the navigating experience, allowing users to use a familiar touchscreen-like surface to quickly and efficiently navigate the UI. While Siri itself offers users the ability to use natural commands for a variety of use cases including opening apps, searching for media content and controlling playback; making searches for content of interest less cumbersome. However, the newest Apple TV still has its downfalls, giving way to its competitors to refine the dedicated streaming media device even more.
Table of Contents

1. Executive Summary 3

2. Introduction 5

3. Ownership & Use 6

3.1 Reasons for Purchase 7

3.2 Usage 10

4. Design 12

5. UI 14

6. Features & Apps 18

6.1 Video Streaming 19

6.2 Gaming 20

6.3 Airplay 21

6.4 Remote App 24