User Experience Strategies

Apple TV (4th Generation) Attempts to bring the Smartphone Experience to the Big Screen with the Siri Remote




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Report Summary:

The 4th generation Apple TV has not only streamlined the TV/video experience, but also brought aspects of the smartphone experience to the big screen with the addition of the Siri Remote and value-added features. Overall, 23/25 survey respondents are satisfied with their Apple TV, with 16/25 very satisfied. The Siri Remote provides fluidity to the navigating experience, allowing users to use a familiar touchscreen-like surface to quickly and efficiently navigate the UI. While Siri itself offers users the ability to use natural commands for a variety of use cases including opening apps, searching for media content and controlling playback; making searches  for content of interest less cumbersome. However, the newest Apple TV still has its downfalls, giving way to its competitors to refine the dedicated streaming media device even more.

Table of Contents

3.1     Reasons for Purchase  7

3.2     Usage  10

6.1     Video Streaming  19

6.2     Gaming  20

6.3     Airplay  21

6.4     Remote App  24

6.5     App Store  25

7.1     Design  27

7.2     Usage  28

9.1     Satisfaction  41

9.2     Improvements & Desires  42


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