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User Experience Strategies

Apple iPhone: 10 Years of UX Innovation

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Report Summary:

  • On June 29th 2007 Steve Jobs introduced the 1st generation iPhone
  • Since its launch, Apple’s Global Wholesale iPhone Revenues now exceed three-quarters of a trillion ($789,652) and shipment volumes have reached 1.25 billion, as of Q3 2017 (Source: Strategy Analytics Emerging Devices Strategies - VALUE SHARE: Global Handset Revenue, ASP and Profit in Q2 2017)
  • To mark its 10th anniversary, Apple announced the iPhone X (along with the iPhone 8 and 8 plus) on September 12th 2017
  • This report takes a look back at the key UX highlights and innovations of the Apple iPhone since its launch in 2007

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