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User Experience Strategies

Amazon Making Bold UX Advancements



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Report Summary:

Amazon made several product and service announcements between 24-29 September, including new Echo devices, their Luna cloud gaming service, new automotive devices, a new UI for Fire TV, and UX enhancements to Alexa. 

This report examines each of these announcements focusing on the potential and likely impact they will have for the end user in the home, in the car, and on the go.


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