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User Experience Strategies

Amazon Go Grocery: Next Steps for Frictionless Brick-and-Mortar Retail



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Report Summary:

Two years after opening the world’s first cashier-less convenience store, Amazon has expanded on its concept, opening a larger-format cashier-less grocery store.  Strategy Analytics conducted a consumer-focused evaluation of the Amazon Go Grocery experience, in order to explore iterative improvement of the concept, and how it might revolutionize retail UX.


Table of Contents

1.            Amazon Go Grocery UX Evaluation            3

1.1         Registration        3

1.2         Amazon Go App                5

1.3         Entering the Store            6

1.4         In-Store Experience         7

1.5         After-Store Experience and Purchase Confirmation             11

2.            Implications of Expanding Cashier-less Retail         13

2.1         For the User        13

2.2         For the Retailer                 14

3.            Broader Implications       15

4.            Analyst Contacts               16


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