Author: Derek Viita


Publication Date: Apr 05 2018


Pages: 15


Report Type: Report, Word



 User Experience Strategies

Amazon Go: Fad or Future of Retail?




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Report Summary:

Earlier this year, Amazon opened the first completely cashier-less grocery/convenience store.  Strategy Analytics conducted a consumer-focused evaluation of the Amazon Go experience, in order to explore the viability of the concept, and if done well, what it might mean for future retail UX worldwide.  Is this a fantasy created by and for the Amazon ecosystem, or does this idea truly have legs?  Which use cases does the concept serve well, and where does it fall short?



Table of Contents

1.       Amazon Go UX Evaluation  3

   1.1     Registration  3

   1.2     Amazon Go App  5

   1.3     Entering the Store  7

   1.4     In-Store Experience  8

   1.5     After-Store Experience and Purchase Confirmation  11

2.       Going Cashier-less  13

   2.1     Impact on the User 13

   2.2     Impact on the Retailer 13

3.         Analyst Contacts  15

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