User Experience StrategiesUser Experience Strategies

User Experience Strategies

Amazon Fire TV A Good Start to Creating the Ultimate Media Device



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Report Summary:

Connected devices are changing and evolving. From game consoles turning into media consoles, and media devices turning into gaming devices, it has now become a race to provide the consumer with the ‘ultimate media experience’. It is no surprise that consumers want connected applications on the big screen, but who will be the one to lock consumers into their media ecosystem? Media devices have the upper hand in being the cheapest option to having connected features and apps on a TV. For the Amazon Fire TV, the addition of voice control and gaming capabilities, as well as access to dedicated applications, a second screen experience, ability to share photos/videos on the larger screen and Amazon FreeTime, provides the user with a very compelling media experience. However, the lack of compatibility with other devices and lack of seamlessness across all features may prevent the media device from providing the ‘ultimate’ media experience.

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