User Experience Strategies



5G: Consumer Awareness, Expectations, and Potential Adoption



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Report Summary:

We are at the dawn of the 5G era in the US and globally. Coverage is patchy and devices limited today but a wave of new models and broader coverage are just on the horizon.  In the US, each of the major operators have rolled out coverage with great fanfare and have begun to range 5G devices in their stores. We are at the earliest phase of adoption by bleeding edge customers today. This report explores consumer awareness, expectations, and likelihood for adoption of 5G in the near future.

Table of Contents

US Smartphone Replacement and Brand Dynamics 4
US 5G Awareness & Smartphone Brand Preferences 15
US 5G Service Provider Awareness & Perceptions 22
Analyst Contact 29

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