Digital Health StrategiesDigital Health Strategies

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Author: Lisa Cooper
Publication Date: Apr 27 2021
Pages: 46
 Report Type: Report, PowerPoint

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Digital Health Strategies

Smartwatches & Fitness Bands: Prioritization and Satisfaction



Report Summary:

This report provides the results of a recent online survey in the US, UK, and China looking at which overall features are important to end users and how satisfied they are with their current smartwatch and fitness bands. 

The survey asked end users how they important the following 14 features are to them, these include:

  • Step count
  • Heart rate
  • Blood pressure
  • Calories burned
  • Sleep monitor
  • Stress level
  • Workout detection
  • Playing music
  • Phone calls/texting
  • Navigation/GPS
  • Battery life
  • Contactless payments
  • Heart rhythm abnormalities
  • Fall detection

    Smart watch and fitness band owners were also asked about their satisfaction with the following UX factors.
  • Overall experience
  • Comfort
  • Ease of use
  • Value
  • Connectivity
  • Style
  • Battery life

    Results are broken down by brand, age, and country and propose features and strategies for wearables moving forward, as well as further research questions that need to be addressed.

     

    •
    Table of Contents

    Introduction and Methodology
    Feature Prioritization
    Feature Prioritization: Overview and UX Implications
    Smartwatch Satisfaction Ratings
    Smartwatch Satisfaction Ratings: Overview and UX Implications
    Fitness Band Satisfaction Ratings
    Fitness Band Satisfaction Ratings: Overview and UX Implications
    Conclusion & Next Steps

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