A “silver economy” is emerging - where products and services will need to be geared more towards seniors.
Strategy Analytics conducted multiple surveys of seniors in May and June 2020, combined with online focus groups with seniors in the UK and US. They were asked to talk about their relationship with technology before and during the pandemic, along with their likelihood of use of various products and services post-COVID-19.
Specific areas where seniors will more readily accept technology are discussed, along with recommendations for delivering solutions geared toward seniors.