Consumer Sentiment AnalyticsConsumer Sentiment Analytics

Consumer Sentiment Analytics

Western Europe Flagship Smartphone Ratings – June 2018

Report Summary:

Strategy Analytics' Consumer Rating Index has identified that Samsung’s Galaxy S9 leads in consumer satisfaction over the last three months with an average buyer rating of 4.50/5. This based on analysis of nearly 1,000 ratings and reviews for four current generation flagship smartphones in the European market. Across all reviews, the camera is the most mentioned device feature with 20% of consumers mentioning it. Samsung S9 buyers are more satisfied with its camera than competitor buyers are with their camera.
Table of Contents

Slide 2 - Title Slide
Slide 4 - Introduction & Methodology
Slide 5 - Key Findings
Slide 6 - Consumer Sentiment Index
Slide 8 - Ratings Distribution
Slide 9 - Sentiment Matrix
Slide 12 - Brand Consideration
Slide 13 - Device Ranking By Country
Slide 14 - Review Analysis: Samsung Galaxy S9
Slide 15 - Review Analysis: Huawei P20
Slide 16 - Review Analysis: Apple iPhone 8
Slide 17 - Review Analysis: Google Pixel 2
Slide 18 - Critical Ratings: S9 v. iPhone 8
Slide 19 - Conclusion
Slide 20 - CSA Contacts

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