Consumer Sentiment AnalyticsConsumer Sentiment Analytics

Consumer Sentiment Analytics

Smartphone Ratings Report: iPhone XS Leader in Satisfaction Across Western Europe

Report Summary:

Strategy Analytics' Consumer Rating Index has identified that Apple’s iPhone XS leads in consumer satisfaction over the last three months with an average buyer rating of 4.74/5. This based on analysis of more than 1,200 ratings and reviews for four current generation flagship smartphones in the European market. Across all reviews, the camera is the most mentioned device feature with 18% of consumers mentioning it.

Table of Contents



Introduction & Methodology

Slide 4

Key Findings

Slide 5

Consumer Ratings Index

Slide 6

Ratings Distribution

Slide 8

Sentiment Matrix

Slide 9

Brand Consideration

Slide 12

Device Ranking By Country

Slide 13

Review Analysis: Apple iPhone XS

Slide 14

Review Analysis: Huawei P30

Slide 15

Review Analysis: Samsung S10

Slide 16

Review Analysis: Google Pixel 3

Slide 17

Critical Ratings: S10 v. iPhone XS

Slide 18


Slide 19

CSA Contacts

Slide 20

For more information about our services please contact us or email
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left