Author: Kevin Nolan


Publication Date: Jun 28 2019


Pages: 14


Report Type: Presentation, PowerPoint



 Consumer Sentiment Analytics

Smartphone Ratings Report: Brazil 2019




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Report Summary:

Based on average ratings from Amazon and Mercado Livre, of 6 smartphones in BRAZIL, the Xiaomi Mi8 Lite tops consumer satisfaction. The smartphone has an average rating of 4.85 (out of 5.00 stars). Other smartphones brands included in the report are – Samsung and Motorola. This report differs slightly from previous reports as it explores ratings for smartphones in two price tiers – More than R$ 1000 and less than R$ 1000. The report also highlights the key drivers of dissatisfaction among the smartphones of less than R$ 1000.

Table of Contents

Section

Slide

Introduction & Methodology

Slide 4

Key Questions

Slide 5

Consumer Ratings Index

Slide 6

Key Drivers of Dissatisfaction

Slide 7

Key Drivers of Dissatisfaction – After-sale Drill-down

Slide 8

Key Drivers of Dissatisfaction – Hardware and Reliability Drill-down

Slide 9

‘RED’ Review Analysis: Xiaomi Redmi 6A

Slide 10

‘RED’ Review Analysis: Samsung J6

Slide 11

‘RED’ Review Analysis: Motorola E5 Play

Slide 12

Key Findings

Slide 13

CSA Contacts

Slide 14


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