Consumer Sentiment Analytics

Smartphone Ratings Across China: After-Sale Continues to be Key Driver of Dissatisfaction




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Report Summary:

Based on average ratings from JD.com and Tmall.com, of 7 mid-tier smartphones in China, the Oppo R15 tops consumer satisfaction. The smartphone has an average rating of 4.91 (out of 5.00 stars). Other Smartphones brands included in the report are – Samsung, Xiaomi, Vivo, Meitu, Meizu, and Huawei. This report explores factors that drive dissatisfaction within the Chinese market. Issues  relating to After-sale|Pricing is the key driver of dissatisfaction.



Table of Contents

Slide 4....Introduction & Methodology
Slide 5....Key Findings
Slide 6....Customer Ratings Index
Slide 7....Key Drivers of Dissatisfaction
Slide 8....Review Analysis: Oppo R15
Slide 9....Review Analysis: Samsung A6s
Slide 10...Review Analysis: Xiaomi 8 Youth (Lite)
Slide 11...Review Analysis: Vivo X21
Slide 12...Review Analysis: Huawei 8X Max
Slide 13...Review Analysis: Meizu E3
Slide 14...Review Analysis: Meitu T9
Slide 15...Conclusion
Slide 16...CSA Contacts


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