Consumer Sentiment Analytics

Ratings Analysis Report - Japanese Market 2019




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Report Summary:

This report examines more than 500 consumer ratings and reviews covering seven smartphone brands – Apple, Asus, Fujitsu, Huawei, Samsung, Sony, and Sharp. Strategy Analytics' Consumer Rating Index has identified that Samsung’s Galaxy S9 leads in consumer satisfaction with an average buyer rating of 4.53/5 stars. Text analysis shows that among key device features (battery, camera, and display) Japanese consumers most mention their device’s battery performance.

Table of Contents

Slide 4 - Introduction & Methodology
Slide 5 - Key Findings
Slide 6 - Consumer Ratings Index
Slide 7 - Ratings Distribution
Slide 8 - Sentiment Matrix
Slide 11 - Review Analysis: Samsung Galaxy S9
Slide 12 - Review Analysis: Huawei P20 Lite
Slide 13 - Review Analysis: Asus Zenphone 5
Slide 14 - Review Analysis: Sony Xperia XZ3
Slide 15 - Review Analysis: Apple iPhone XS
Slide 16 - Review Analysis: Fujitsu Arrows Be
Slide 17 - Review Analysis: Sharp Aquos R2
Slide 18 - Conclusions
Slide 19 - CSA Contacts

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